Just Released: Brain Health Messaging for Existing Public Health Campaigns
Recognizing that what is good for the heart is good for the brain, the Alzheimer’s Association has developed a series of evidence-based brain health messages that public health officials can incorporate into existing awareness and educational campaigns. The new messages are based on the current state of research on the connection between cognitive health and certain health conditions and behaviors – such as smoking, physical activity, obesity, diabetes, and hypertension. Based on the evidence, the new concise brain health messages are organized into six issues commonly addressed in public health campaigns:
- Exercise
- Smoking
- Diabetes
- Obesity
- Midlife hypertension
- Head injury
The ready-to-go messages are designed to be integrated into various existing public health campaign materials and resources. They could also be used together in a stand-alone brain health awareness campaign. The Public Health Road Map, jointly developed by the Centers for Disease Control and Prevention’s Healthy Aging Program and the Alzheimer’s Association, calls for public health to disseminate messages on reducing the risk of cognitive decline. For additional assistance with incorporating these messages into existing campaigns, contact Molly French (mfrench@alz.org).
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